Overview of Tourism Malaysia
Tourism Malaysia represents a major pillar of the national economy and plays a crucial role in positioning Malaysia as a competitive global tourism destination.
Through strategic promotion, destination development, and policy support, the tourism sector contributes significantly to economic growth and international visibility.
Role and Importance of Tourism in Malaysia
Tourism is a key driver of Malaysia’s economic development and supports multiple related industries such as transportation, accommodation, food and beverage, retail, and cultural services.
The sector also creates employment opportunities and stimulates regional development, particularly in popular destinations such as Langkawi, Kuala Lumpur, and Sabah.
Tourism Malaysia as a Data Context
Tourism-related data in Malaysia is published by authoritative agencies such as the Department of Statistics Malaysia (DOSM) and Tourism Malaysia.
These datasets include information on visitor arrivals, country of origin, travel patterns, and length of stay, forming a valuable foundation for tourism analytics.
Foreigner Arrivals and Tourism Trends
Foreigner arrivals represent an important indicator of tourism performance and reflect the effectiveness of tourism policies, global travel conditions, and destination attractiveness.
Analysing arrival trends enables stakeholders to understand fluctuations across years, identify key source markets, and evaluate the impact of external factors such as global events and economic changes.
Relevance to This Research
This Final Year Project focuses on analysing foreigner arrivals in Malaysia using big data analytics and interactive dashboards.
By transforming raw tourism data into visual insights, this research supports evidence-based decision-making and contributes to a deeper understanding of Malaysia’s tourism dynamics.